Sunday 18 March 2018

Connected to Life – Selux at Light + Building 2018

Con­nected to Life – smart light for better qual­ity of life

Using light to create a better qual­ity of life is the goal towards which Selux con­tin­u­ally devel­ops its prod­ucts. At Light + Build­ing 2018, Selux will be using the theme Con­nected to Life” in pre­sent­ing its new prod­ucts: smart tech­nol­ogy embed­ded in the day-to-day lives of users and oper­a­tors.

This phrase embod­ies much of our DNA since, at Selux, there is a strong tra­di­tion of view­ing prod­ucts from a cus­tomer per­spec­tive and offer­ing com­pre­hen­sive, effec­tive solu­tions that go beyond mere indi­vid­ual prod­uct items. Our latest prod­ucts, which we will be pre­sent­ing at this trade fair, are all char­ac­terised by our core com­pe­tences of light qual­ity, design and mod­u­lar­ity”, explains Jürgen Hess, Exec­u­tive Board Member, Selux AG. In the cur­rent era of dig­i­tal­i­sa­tion, ele­gant, pre­mium qual­ity prod­ucts alone are no longer enough.” Con­nected to Life means, on the one hand, the con­nec­tion of indi­vid­ual prod­ucts with the over­whelm­ing pos­si­bil­i­ties of modern tech­nol­ogy and on the other hand their sen­si­ble inte­gra­tion into the every­day lives of human beings.

Smart Light­ing for the smart city of tomor­row

One exam­ple of this is Smart Light­ing by Selux, a key com­po­nent of the smart city of tomor­row. Intel­li­gent net­work­ing for a better qual­ity of life, with urban light­ing as an open, mod­u­lar infra­struc­ture. Prod­ucts like the Lif light column with its new, smart ele­ments demon­strate how, at Selux, topics like this are more than just theory – as does our test area in Berlin where cus­tomers can expe­ri­ence for them­selves how smart tech­nolo­gies are being inte­grated into light­ing. Our mod­u­lar prod­ucts are ideal for inte­grat­ing smart func­tions, which we then imple­ment pro­fes­sion­ally and future-reli­ably”, says Ralf P. Knor­ren­schild, Exec­u­tive Board Member, Selux AG, of the company’s inno­v­a­tive focus.

New sys­tems for exte­rior and inte­rior

The new pole-top lumi­naires from the Aira family for instance not only demon­strate a par­tic­u­lar style of their own due to their trans­par­ent, geo­met­ri­cal moulded bodies but are also ideal for the inte­gra­tion of wire­less tech­nolo­gies since their mate­r­ial allows radio waves to pass through them with­out inter­fer­ence. Besides the Aira and Lif with their new smart mod­ules, there are also the pole-top, bol­lard and wall-mounted lumi­naires of the Elo family using mod­u­lar Tritec light­ing tech­nol­ogy with its out­stand­ing opti­cal char­ac­ter­is­tics. The Inula, with its con­trol­lable and flex­i­ble Dark Sky bol­lard lumi­naires rounds off the range of the latest new prod­ucts by Selux for exte­rior use.

When it comes to inte­rior prod­ucts, Selux is extend­ing its com­pe­tence in the area of light lines even fur­ther, with addi­tions to the exist­ing M60 Con­nect and M36 sys­tems but also with new inno­v­a­tive solu­tions. The Via system opens up new per­spec­tives for the tried-and-tested 3-phase track system, with linear LED lumi­naires merg­ing with the track to form a single unit. In this way plan­ners can design vir­tu­ally meta­phys­i­cal light lines that offer a high level of func­tion­al­ity and a wide vari­ety of optics at the same time. A designed object-like pres­ence is in turn the out­stand­ing fea­ture of the Fluid system, devel­oped by Selux with the Berlin design bureau e27. This mod­u­lar build­ing kit for inci­sive struc­tures made from asym­met­ri­cal pro­file is an attrac­tive syn­the­sis of light­ing and inte­rior design.

Turn­ing light into space: The trade fair booth

The trade fair booth, designed again this year by Berlin Archi­tects Gon­za­les Haase, reflects our values of trans­parency and open­ness with a struc­tured yet trans­par­ent façade made of ver­ti­cal slats. Its colour con­cept of black, white and grey shades reflects the inter­play of light and shad­ows, with black rep­re­sent­ing the exte­rior prod­uct area, grey the inte­rior and white being the areas in the stand ded­i­cated to com­mu­ni­ca­tion. The booth pro­vides an ideal plat­form for Selux to engage in dia­logue with plan­ners, cus­tomers, con­struc­tors, archi­tects or light­ing design­ers, to col­lab­o­rate on the smart city vision, or to incor­po­rate light ever more seam­lessly into archi­tec­ture – at all times bear­ing in mind the goal of pro­vid­ing human beings with a better qual­ity of life.

March 2018

About Selux
The Selux Group is a lead­ing provider of sus­tain­able light­ing solu­tions for both inte­rior and exte­rior appli­ca­tions. Acting sus­tain­ably enables Selux to main­tain high stan­dards when it comes to energy effi­ciency, ergonom­ics and prod­uct design. Founded in Berlin in 1948, Selux is today a global oper­a­tion employ­ing 565 staff at sites in Europe, North Amer­ica and Aus­tralia. Exam­ples of well-known that Selux has been involved in the past include the Park am Gleis­dreieck” in Berlin, the Porsche Museum in Stuttgart, the Vieux-Port in Mar­seille and the 911 Memo­r­ial in New York.

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