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Monday 20 May 2019

Selux AG are now focussing on smart exterior lighting with its interior luminaires, designed by Selux, being provided in future by Ridi Gmbh.

Berlin, May 2019 – With its stra­te­gic rea­lign­ment to pre­mium-qua­lity, smart ligh­ting solu­ti­ons for exte­rior use, Selux AG is focus­sing on a dyna­mic mar-ket with gro­wing poten­tial. The good news for archi­tects and plan­ners who spe­ci­a­lize in inte­rior ligh­ting howe­ver is that many tried-and-tested Selux pro­ducts for inte­rior use will con­ti­nue to be avai­la­ble. Selux AG has licen­sed the manu­fac­tu­ring, sale and dis­tri­bu­tion of these within Europe to Ridi Leuch­ten GmbH.

Pro­duct fami­lies to be pro­du­ced and dis­tri­bu­ted by Ridi Leuch­ten GmbH in Jun­gin­gen with the Desig­ned by Selux” label in future include, among others, the Selux series Via, Fluid, Loop, Kju, Pure­light LED, Xea, M-Modu­lar (M36, M60, M100), M 60 Con­nect, Pallas, Sur­vi­vor and M 125/M200.

This agree­ment con­sti­tu­tes a win-win-situ­a­tion for all invol­ved,” explains Markus Schie­bold, who is res­pon­si­ble on the Selux exe­cu­tive board for ope­ra­ti­o­nal imple­men­ta­tion of the rea­lign­ment: Selux AG will retain valu­a­ble resour­ces for the sub­se­quent restruc­tu­ring pro­cess while at the same time Ridi will opti­mize and extend its port­fo­lio to include pro­ducts desig­ned by Selux.” In par­ti­cu­lar howe­ver, it is con­struc­tors, plan­ners and archi­tects who will bene­fit from this: Need­less to say we are deligh­ted to be able to keep the Selux design and our exten­sive know-how alive in the inte­rior area in this way while also ena­bling its con­ti­nued usage in numerous con­struc­tion pro­jects throug­hout Europe,” adds his fellow Selux exe­cu­tive board member Jürgen Hess, who is res­pon­si­ble for pro­duct inno­va­ti­ons at Selux.

For all cus­to­mers who have pur­cha­sed inte­rior pro­ducts by Selux in the past howe­ver, Selux AG will con­ti­nue to be the ini­tial point of con­tact – for ques­ti­ons rela­ted to ser­vi­cing of pro­ducts or spare parts for instance.

Its US sub­si­di­ary Selux Cor­po­ra­tion is not affec­ted by this sale of usage rights. In the US pre­mium qua­lity Selux inte­rior solu­ti­ons will con­ti­nue to be devel­o­ped, pro­du­ced and dis­tri­bu­ted in numerous coun­tries out­side of Europe.

Water­front Lillsjö­plan, Jön­kö­ping, Sweden
Pho­to­grap­her: Werner Nys­trand

May 2019

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