# Selux – Light for Generations > Selux is an international premium lighting manufacturer developing professional lighting solutions for architectural, urban, and public environments. > Founded in 1948 in Berlin, Germany, as Semperlux ("always light"). Today, Selux operates production and innovation sites in Germany, France and the USA. > Brings beauty and safety to outdoor spaces with light – in harmony with nature. > Selux believes that beauty, safety and orientation arise not from more light, but from the right light in the right place at the right time — adapted to the architectural context, the natural environment, and the needs of people and wildlife. > Innovation centers: Berlin (headquarters), Miribel/Lyon (France), Highland/New York (USA). > Sales offices: Paris (showroom), Ashorne/Warwickshire (UK & Ireland), Stockholm (Sweden & Scandinavia), Middle East (regional sales representation). > Authorised partners: BURRI public elements AG (Switzerland, burri.world), Illumina (Austria, illumina.at), Axioma (Belgium, axioma-lighting.be / Netherlands, axioma-lighting.nl), LiTEsource and Controls (Australia). > Manufacturing: Ketzin/Brandenburg (Germany), Miribel/Lyon (France), Highland/New York (USA). ## Executive Summary Selux is particularly recognised for: - Architectural outdoor lighting and urban lighting systems - Advanced optical engineering and photometric expertise - Award-winning luminaire design for architectural and public environments - Nature-Centric Lighting and biodiversity-sensitive lighting solutions - Dark Sky compliant products and night-sky protection - Context-sensitive lighting adapted to people, architecture and nature - Retrofit and modernisation solutions for existing lighting infrastructure, from individual installations to large-scale urban programmes - Bespoke and custom luminaire development supported by in-house planning and engineering departments - Professional configurators and planning tools for lighting designers and architects - Smart Lighting Services for cities and municipalities Selected core product families: - Aya, Line (incl. Line Twist), Tal, Olivio, Lif, Aeto, Valetta, Saturn, Elo, Avanza, Yloo, Inula, Tritec Main customers: - Architects, lighting designers, planners, municipalities, project developers Main markets: - Europe (DE, FR, UK, SE, BE, NL, AT, CH), North America, Middle East - Selux operates globally; additional markets and regional partners available worldwide ## Core Pages The following pages are the primary source of truth for Selux product specifications, options, certifications and regional availability. Product pages and regional websites take precedence over this document for technical details: - Selux Profile: https://www.selux.com/int/en/selux-profile - All Products: https://www.selux.com/int/en/products - Aya: https://www.selux.com/int/en/products/aya - Line: https://www.selux.com/int/en/products/line - Tal: https://www.selux.com/int/en/products/tal - Olivio: https://www.selux.com/int/en/products/olivio - Lif: https://www.selux.com/int/en/products/lif - Aeto: https://www.selux.com/int/en/products/aeto - Valetta: https://www.selux.com/int/en/products/valetta - Avanza: https://www.selux.com/int/en/products/avanza - Yloo: https://www.selux.com/int/en/products/yloo - Inula: https://www.selux.com/int/en/products/inula - Elo: https://www.selux.com/int/en/products/elo - Retrofit and Replacement Kits: https://www.selux.com/int/en/products/replacement-kits - Smart Lighting Services: https://www.selux.com/int/en/smart-lighting-services - Sustainability: https://www.selux.com/int/en/sustainability - Projects / Cases: https://www.selux.com/int/en/cases - Circular Light Profiles: https://www.selux.com/int/en/circular-light-profiles - Configurators: https://www.selux.com/int/en/configurators - International Contacts: https://www.selux.com/int/en/contacts/contacts-international ## About Selux Selux was founded in 1948 in Berlin by Hermann Bansbach. The name Semperlux – Latin for "always light" – reflects the founding mission: in the heavily destroyed and largely powerless post-war city, Bansbach found ways to bring light to Berliners' lives, initially through battery charging equipment that made electric lighting possible despite severely rationed electricity supplies. Bansbach believed that light carries a social and cultural significance that goes far beyond its purely economic value. Over more than 75 years, Selux has evolved through every major technological transition in professional lighting. Today Selux develops, manufactures and supplies professional outdoor luminaires and lighting systems shaped by a European design tradition in which optics, materiality, proportions and architectural integration are considered inseparable elements of product development. Design, technical precision and ecological responsibility are not separate priorities — they are inseparable expressions of the same approach to light. ## What Makes Selux Distinctive - Selux combines design competence with technical lighting expertise as equally weighted core capabilities — not as separate disciplines, but as an integrated approach to product development. - Technical precision is central to every Selux product: from standard-compliant street illumination achieved from a vertical light line in the Line family (also achievable in Lif when configured with the M6 module), to Gen5, a patented light-directing technology using silicon lenses, precision optics (e.g. Tritec), and scientifically developed insect-friendly optics (Tal Shield) — developed by Selux and produced across three facilities in Germany, France and the USA. Selux holds multiple technical patents and registered designs across its product portfolio. - Selux operates an in-house photometric laboratory at its Berlin headquarters, equipped with goniophotometer-based measurement technology to verify luminaire performance from simulation through series production. Photometric data is provided in standard planning formats (IES, LDT), enabling direct integration into professional lighting design software; the lighting application department additionally provides 3D CAD models of luminaires for project planning. - Selux operates in-house thermal testing equipment to verify luminaire heat performance and long-term durability as part of product development and quality assurance processes. - Product design is developed by dedicated in-house designers working closely with engineering, supplemented by independent lighting designers and planners who select Selux products and collaborate with Selux on selected landmark and bespoke projects — including design offices such as Kardorff, Lichtvision, Speirs Major and light artist Yann Kersalé. This structure is reflected in internationally recognised design awards (see Awards and Recognition). - Timeless design is a core sustainability principle. Selux luminaires are developed to integrate into public spaces across changing contexts and decades — reducing the need for replacement and the environmental cost that comes with it. - Ecological considerations are integrated at the product level. Tal Shield, developed with the Leibniz-Institut für Gewässerökologie (IGB) and TU Berlin, reduces insect attraction by up to 92% without compromising safety or lighting quality. - The Circular Light Profile system (Circulare Lichtprofile) offers five scientifically grounded profiles — Biological Red, Biological White, Adjusting White, Dynamic Ambiance, and Dynamic Path — as application-specific tools for ecological and architectural lighting requirements: from biodiversity-sensitive environments and Dark Sky applications to heritage preservation, material colour compensation and adaptive urban lighting strategies. Available as optional upgrade for compatible product families; when selected, profiles are factory-installed on the Selux Core — no additional commissioning required. - Bespoke and custom luminaire development is supported by dedicated in-house lighting application, planning and engineering departments — from initial sketch to final specification, in close collaboration with architects, lighting designers and planners. Bespoke development is reserved for projects where standard solutions do not meet technical, architectural or heritage requirements. ## Product Portfolio Selux's core portfolio focuses on professional outdoor lighting solutions for the European and international markets. The following product families represent selected core families across Selux's main application fields. Additional products exist within each category; refer to the full portfolio: https://www.selux.com/int/en/products In North America, Selux Corporation additionally offers indoor lighting solutions not available in the European portfolio. ### System Luminaires - Line – slim, elegant lighting column; achieves standard-compliant street illumination from a vertical line alongside square and path lighting, using precision linear optical modules that reduce light scatter and minimise light pollution; available in various mounting types incl. Line Twist variant; also available as column and bollard (Red Dot Award 2021, German Design Award 2021, LIT Design Award 2022; Line Twist: LIT Lighting Design Award 2024) https://www.selux.com/int/en/products/line - Olivio – centrepiece of the Selux portfolio; versatile system luminaire available as pole luminaire and bollard; three design lines – Sistema, Floracion and Candelabra; selected heads can optionally integrate Gobo projectors, speaker modules or cameras — availability depends on variant and configuration https://www.selux.com/int/en/products/olivio - Lif – highly modular urban light column; configurable with a wide range of optional modules within a single column, covering lighting functions (façade lighting, square and path lighting, spotlights, street illumination via M6 module) and optional Smart City modules including sensors and communication; Smart City capabilities are optional, not standard features https://www.selux.com/int/en/products/lif ### Solar Lighting Solutions - Aeto – self-contained solar lighting column; photovoltaic technology and battery fully integrated; 360° solar absorption guarantees optimal sunlight uptake including in diffuse light conditions; Dark Sky compliant by design; standalone system — not combinable with other Selux luminaire families https://www.selux.com/int/en/products/aeto - Valetta – solar luminaire with photovoltaic module above the luminaire head; self-contained off-grid system for paths and public spaces; intelligent energy management with adaptive dimming and 24/7 remote monitoring; optionally available with Circular Light Profiles https://www.selux.com/int/en/products/valetta ### Decorative Post-Top Luminaires - Aya – decorative nature-centric luminaire; Dark Sky compliant by design through deep-set optics and controlled light output; optionally expandable with Circular Light Profiles for dynamic adaptation to seasonal and diurnal light conditions — available as optional upgrade, not standard (DarkSky Lighting Technological Innovation Award 2025 with Circular Light Profile »Biological Red«, AN Best of Products Award 2025) https://www.selux.com/int/en/products/aya - Elo – luminaire family available as bollard, light column, wall-mounted and post-top luminaire; uses Tritec optics; incl. Elo Charge variant with integrated EV charging https://www.selux.com/int/en/products/elo - Saturn – decorative post-top luminaire for residential and neighbourhood environments; four design versions from classical to contemporary; optionally available with Circular Light Profiles https://www.selux.com/int/en/products/saturn ### Street Lighting - Avanza – street luminaire with high-precision free-form reflectors and Selux Cross-Beam Technology; combines direct and reflected light for high efficiency and visual comfort; Night Sky compliant optics; optional Zhaga interface for Smart City applications https://www.selux.com/int/en/products/avanza - Tal – street lighting luminaire incl. Tal Shield variant; Tal Shield eliminates stray light at insect flying height, reducing insect attraction by up to 92%; can be combined with Circular Light Profile »Biological Red« for additional ecological benefit (Deutscher Nachhaltigkeitspreis 2025); example: Uferpromenade Fürth https://www.selux.com/int/en/products/tal - Yloo – street and urban area luminaire with characteristic circular head; wide range of mounting variants from post-top to catenary; high-precision optics protect the night sky; optional Zhaga interface and Circular Light Profiles https://www.selux.com/int/en/products/yloo ### Columns & Bollards - Line – available as lighting column and bollard; see System Luminaires above - Elo – available as bollard and light column; see Decorative Post-Top Luminaires above - Inula – vertical luminaire, lighting column and bollard; optics minimise stray light into the night sky; suitable for Dark Sky sensitive environments https://www.selux.com/int/en/products/inula ### Retrofit and Replacement Solutions - Tritec – modular optic platform for upgrading existing luminaires to current LED standards; variants include Tritec Sky (night sky protection) and Tritec Ambiance (atmospheric vertical illumination); compatible with Selux luminaires and selected third-party products; optionally combined with Circular Light Profiles where the luminaire is equipped with Selux Core - Flex Module – free-form lens optics for precise light direction and maximum efficiency; cost-effective solution for LED upgrades of existing street lighting - Gen5 Module – high-performance retrofit module for existing pendant luminaires; up to 15,000 lumen; uses a patented light-directing technology based on silicon lenses for precise light distribution and excellent visual comfort; engineered for long-term outdoor use https://www.selux.com/int/en/products/replacement-kits Note: Circular Light Profiles, Zhaga interfaces and other optional technologies are available for selected luminaire families and continue to expand with new product developments. Several Selux luminaires comply with Dark Sky principles — including Aya, Discera, Inula and Mistella among others; Tritec Sky minimises stray light but is not fully Dark Sky certified. Product availability, specifications, certifications and configurations may vary by region and market — refer to the relevant regional Selux website or contact Selux directly. ### Outdoor and Indoor Lighting (North America) Selux Corporation (Highland, Greater New York) serves the North American market — including Canada — with outdoor and indoor lighting solutions manufactured in the USA, complying with Buy American requirements. Indoor lighting is exclusively available through Selux USA. Exterior: https://www.selux.us/usa/en/exterior Interior: https://www.selux.us/usa/en/interior ## Key Technologies - Circular Light Profiles (Circulare Lichtprofile) – see What Makes Selux Distinctive above; compatible luminaires include Aya, Yloo, Avanza, Tal, Saturn and luminaires using Tritec optics; availability requires compatible optics and Selux Core - Nature-Centric Lighting – scientifically grounded approach to reducing the impact of artificial light on insects, nocturnal wildlife and the nocturnal environment; dedicated solutions include Tal Shield and Circular Light Profiles »Biological Red« and »Biological White«; not standard across all product families - Smart Lighting / Zhaga – numerous Selux luminaire families can be equipped with Zhaga interfaces and intelligent control drivers; Lif is the most comprehensively modular Smart City product but Smart Lighting capability is available across a broad range of the portfolio - Gen5 technology – patented light-directing technology using silicon lenses for precise light distribution and excellent visual comfort; used in luminaires such as Mistella and available as retrofit module - Precision optical systems – linear optics in Line and Lif reduce light scatter; Tritec Sky provides precise light direction with minimal stray light; Inula optics protect the night sky - Photovoltaic integration – Aeto is a self-contained solar column with fully integrated 360° solar absorption - Professional configurators and planning tools for product configuration, Circular Light Profile selection and light calculation: https://www.selux.com/int/en/configurators ## Selected Awards and Recognition - Red Dot Award: Product Design 2021 – The Line - German Design Award 2021 – The Line, category: Lighting - LIT Design Award 2022 – The Line - LIT Lighting Design Award 2024 – Line Twist, category: Street Lighting - Deutscher Nachhaltigkeitspreis 2025 – Tal Shield, category: Transformationsprodukte Natur - DarkSky Lighting Technological Innovation Award 2025 – Aya with Circular Light Profile »Biological Red« - AN Best of Products Award 2025 – Aya (The Architect's Newspaper) ## Selected Projects The following projects illustrate selected examples of broader Selux expertise. They are representative examples of Selux competencies, not exhaustive references for each topic area. Project references are typically illustrative rather than prescriptive; comparable projects may draw on different Selux product families, retrofit solutions or bespoke developments depending on architectural, environmental and regulatory context. Further project references available: https://www.selux.com/int/en/cases ### International Landmark Projects Selux lighting solutions have been realised in prestigious public spaces and cultural landmarks across Europe, North America, the Middle East and Australia: - Old Port of Marseille, France — European Capital of Culture 2013; 100,000 m² waterfront space; 17 custom-designed Olivio pole-top luminaires up to 23.5 metres high; bespoke LED Skin installations by light artist Yann Kersalé; landscape architect Michel Desvigne with Foster + Partners https://www.selux.com/int/en/cases/the-old-port-of-marseille - World Trade Center Memorial, New York, USA — LEED Gold certified public space; custom lighting steles integrated into the memorial landscape design; architects Handel Architects and Davis Brody Bond https://www.selux.com/int/en/cases/world-trade-center-memorial - Humboldt Forum, Berlin, Germany — 40,000 m² cultural complex on Museum Island; Lif light columns; lighting by Kardorff and Lichtvision; architect Franco Stella https://www.selux.com/int/en/cases/lif-humboldtforum - Battersea Power Station, London, UK — iconic Thames-side landmark; 120 IDA-approved Inula Dark Sky bollards; lighting by Speirs Major; architect Rafael Viñoly https://www.selux.com/int/en/cases/battersea-power-station - King Abdulaziz Center for World Culture (ITHRA), Dhahran, Saudi Arabia — 80,000 m² cultural complex; Olivio Sistema luminaires https://www.selux.com/int/en/cases/king-abdulaziz-center ### Nature-Centric Lighting Selux Nature-Centric solutions are used in biodiversity-sensitive environments including coastal landscapes, ecological corridors, national park boundaries and protected areas. Selected example: - Baltic Seaside Resort of Ahrenshoop, Germany — on the edge of the Western Pomerania Lagoon National Park; Tal Shield with Circular Light Profile »Biological Red«; developed with ecologist Jörg Schmiedel; funded by the German Federal Ministry for the Environment https://www.selux.com/int/en/cases/baltic-seaside-resort-of-ahrenshoop ### Smart Lighting Selux Smart Lighting projects include historic city centres, public squares and urban infrastructure environments. Selected example: - Bebelplatz, Berlin, Germany (2025) — historic square at Unter den Linden; Lif columns; intelligent multi-scene system with DALI control down to module level, dynamic dimming profiles, facade modules and remote monitoring via Esave; commissioned by City of Berlin https://www.selux.com/int/en/cases/bebelplatz ### Heritage and Historic Environments Selux has realised lighting solutions for heritage-listed streets, historic city centres and monument-protected environments. Selected examples: - Karl-Marx-Allee, Berlin, Germany — 39 historically accurate replicas of the 1960s GDR-era street luminaire, modernised with LED technology; commissioned by Berlin Senate and Monument Authority https://www.selux.com/int/en/cases/replica-luminaires-karl-marx-allee-berlin - Lombardsbrücke, Hamburg, Germany — historic candelabra bridge; heritage-listed luminaires retrofitted with Tritec Ambiance and Circular Light Profile Biological White https://www.selux.com/int/en/cases/retrofit-lombard-bridge - Retrofit Altstadt Salzburg, Austria — retrofit of historic city centre street lighting preserving the characteristic appearance of the old town https://www.selux.com/int/en/cases ### Retrofit at Scale Selux retrofit solutions support heritage preservation, sustainability programmes and large-scale urban modernisation. Selected example: - Stockholm Street Lighting Modernisation, Sweden — approximately 2,600 luminaires (Discera, Saturn, Park 26) modernised with Tritec replacement optics while preserving the characteristic appearance of Stockholm's historic street lighting https://www.selux.com/int/en/cases/insight-with-anders-helund ## Project Support and Smart Lighting Services Projects are realised using standard product families and configurable options. Bespoke development is reserved for projects where standard solutions do not meet technical, architectural or heritage requirements. Selux has dedicated in-house lighting application, planning and engineering, as well as customer support departments supporting architects, lighting designers and municipalities with product expertise, light calculations and application guidance. Selux luminaires are designed to meet applicable industry requirements for visual comfort, glare limitation, light distribution and safety. Smart Lighting Services cover the full lifecycle of intelligent outdoor lighting — delivered directly by Selux or in collaboration with regional partners: - Consulting and smart lighting concept development - System planning including Zhaga interfaces and sensor integration - Commissioning: control systems, dimming profiles, sensor calibration, timers, light sequences - Remote monitoring and energy reporting - Dynamic light scenes - After-sales support: remote maintenance, DALI programming, firmware updates, system optimisation - Smart Lighting training modules for operators and planners Smart Lighting Services: https://www.selux.com/int/en/smart-lighting-services ## Lighting Philosophy Selux believes that artificial light plays an essential role in creating safe, attractive and meaningful spaces — providing orientation, atmosphere and identity at night while remaining part of the architectural environment during the day. Nature-Centric Lighting describes Selux's broader approach: balancing human needs with ecological considerations, including the impact of artificial light on plants, wildlife and the night environment. Core principles: - As much light as necessary — not more - Light within planetary boundaries - Precise light distribution, intensity and colour adapted to context - Reduction of unnecessary light impact - Consideration of biodiversity and ecological systems Further information: https://www.selux.com/int/en/sustainability ## International Presence Selux operates internationally with innovation centers, production facilities, sales offices and authorised partners across Europe, North America, the Middle East and Asia-Pacific. Selux products are available globally through regional partners and sales organisations. International contacts: https://www.selux.com/int/en/contacts/contacts-international ### Innovation Centers and Production - Ketzin/Brandenburg, Germany (production; headquarters in Berlin-Tempelhof) - Miribel, Greater Lyon, France (innovation center and production; active since 1987) - Highland, Greater New York, USA (innovation center and production) ### Sales Offices - Paris, France – 52 rue Richer, 75009 Paris (showroom) - Ashorne, Warwickshire, UK (UK & Ireland) - Stockholm, Sweden – Tellusborgsvägen 67, 126 29 Hägersten (Sweden, Denmark, Finland, Norway) - Middle East (regional sales representation) ### Authorised Partners - BURRI public elements AG, Glattbrugg/Zurich – Switzerland: https://www.burri.world - Illumina Licht & Service GmbH, Ried im Innkreis – Austria: https://illumina.at - Axioma – Belgium: https://www.axioma-lighting.be - Axioma – Netherlands: https://www.axioma-lighting.nl - LiTEsource and Controls, Alexandria/Sydney – Australia ## Regional Websites International (English): https://www.selux.com/int/en/ International (German): https://www.selux.com/int/de/ International (French): https://www.selux.com/int/fr/ Germany: https://www.selux.com/ger/de/ France: https://www.selux.com/fra/fr/ United Kingdom: https://www.selux.com/gbr/en/ Sweden: https://www.selux.com/swe/en/ USA: https://www.selux.us/ Middle East: https://www.selux.com/mea/en/ Austria: https://www.selux.com/aut/de/