mercoledì 26 marzo 2014

Meet the archetypes: Selux at Light + Building 2014.

In 2012 the new Selux cor­po­rate iden­tity arou­sed great inte­rest while the OLED-basis kine­tic sculp­ture Manta Rhei was the highlight of the trade fair. In 2014, an advan­ced deve­lo­p­ment of this will be on view along with a wide selec­tion of new pro­ducts. Selux will also be making full use of the pos­si­bi­li­ties of digi­tal media to fur­ther deve­lop its core values of part­ner­ship and con­ti­nuity, ser­vice orien­ta­tion and affec­tion for detail. The new pro­ducts will be pre­sen­ted in the con­text of archi­tec­tu­ral arche­ty­pes.

At Light+Building 2014 in Frank­furt, Selux will be pre­sen­ting nume­rous new pro­ducts and systems for the lighting of urban spaces, archi­tec­ture and inte­riors. Despite many dif­fe­ren­ces, these Selux inno­va­tions have two things in common: they repre­sent a new con­fi­gu­ra­tion of the tech­no­lo­gi­cal pos­si­bi­li­ties and, in doing so, assume respon­si­bi­lity for making a con­tri­bu­tion to impro­ving our qua­lity of life via pre­mium design and sustai­na­ble tech­no­logy.

Part­ner­ship as a core com­pe­tence

Good lighting solu­tions for pro­fes­sio­nal archi­tec­ture are beco­ming increa­sin­gly com­plex. Accor­ding to Selux Pre­si­dent of the Board Klaus-Peter Siems­sen, Extraor­di­nary results will be obtai­ned by bar­rier-free net­wor­king of experts and for this reason we view relia­ble part­ner­ship as a core com­pe­tence in our pro­ject busi­ness. This means sup­por­ting each pro­ject with the right tools, pro­ducts and tech­ni­cal spar­ring part­ners.” Yet this claim goes far beyond the scope of indi­vi­dual pro­jects with long-term part­ner­ships as its goal: We want to act for the long term when it comes to col­la­bo­ra­tions. At its crux is a love of pro­ducts and archi­tec­ture,” con­clu­des Klaus-Peter Siems­sen.

The Selux trade fair stand: Archi­tec­tu­ral arche­ty­pes

In light of this con­text, Selux will be using its trade fair stand to pay tri­bute to architecture’s role as an for­ma­tive cul­tu­ral ele­ment. Our aim is to com­bine the fami­liar with the inno­va­tive and the­reby demon­strate the ori­gins of archi­tec­ture, brin­ging its mate­ria­lity to life for visi­tors,” the Selux Mana­ge­ment Board says of the new Selux stand con­cept for 2014. With the stand desi­gned by the Berlin archi­tec­tu­ral bureau Gon­za­les Haase, basic arche­ty­pal forms recall the evo­lu­tion of archi­tec­ture in con­junc­tion with semi­con­duc­tor tech­no­logy and the latest con­trol tech­no­logy and elec­tro­nics.

New lumi­naire arche­ty­pes for exte­rior and inte­rior use

LED tech­no­logy pro­vi­des us with the attrac­tive option of rethin­king pro­duct con­cepts and desi­gns in a new con­text,” says Klaus-Peter Siems­sen of the Selux pro­duct stra­tegy. In doing so”, he con­ti­nues, we are driven at all times by the basic idea of modu­la­rity so that plan­ners and desi­gners can custo­mise our pro­ducts to a great degree for their own spe­ci­fic pro­jects.” This plays a par­ti­cu­larly impor­tant role in the tra­di­tio­nal Selux area of lighting for urban spaces. With its new Astro and Arca pro­duct pro­gram­mes and its suc­ces­sful Olivio pro­gramme upgra­ded to include new LED and RGBW light heads, Selux will be pre­sen­ting ground-brea­king system solu­tions in this area.

With regard to inte­rior lumi­nai­res, Selux will be exhi­bi­ting a pro­duct system in its Kju family, which fully uti­li­zes the pos­si­bi­li­ties of LED tech­no­logy by its radi­cal formal reduc­tion to a mass of flat light in various arran­ge­ment forms and grou­pings in rooms. This applies too for the new Xea pen­dant and flush-moun­ted lumi­nai­res for work and office envi­ron­ments, where an ultra­flat con­ver­ter is inte­gra­ted in a hou­sing with a height of just 18mm. And with the avai­la­bi­lity of LED variants with varia­bly con­trol­la­ble light colour, M-Modu­lar My White adds an addi­tio­nal fasci­na­ting dimen­sion for lighting design to modu­lar linear light kits.

Digi­tal and global com­mu­ni­ca­tion

This revo­lu­tion in the world of lighting is reflec­ted not only by the new Selux pro­ducts but also in our com­mu­ni­ca­tions stra­tegy: the new clearly arran­ged print cata­lo­gue is sup­ple­men­ted opti­mally by the com­pre­hen­sive infor­ma­tion on the Selux web­site, which goes into pre­cise tech­ni­cal detail about the various items. Online loo­k­books allow us to cap­ture the pro­duct con­cept and the options for the various pro­duct fami­lies both quic­kly and intui­ti­vely. And Selux even offers online con­fi­gu­ra­tors for seve­ral modu­lar pro­duct pro­gram­mes, which will guide plan­ners in just a few steps through the myriad of com­bi­na­tions to arrive at a pro­duct an order can be placed for.

March 2014

About Selux

The Selux Group is a lea­ding pro­vi­der of sustai­na­ble lighting solu­tions for both inte­rior and exte­rior appli­ca­tions. By acting sustai­na­bly, Selux is able to main­tain high stan­dards when it comes to energy effi­ciency, ergo­no­mics and pro­duct design. Selux is a global com­pany and is ope­ra­tio­nal in Europe, North Ame­rica and Austra­lia employ­ing 533 staff. In 2013 Selux was able to increase its tur­no­ver once again by 4.6% to reach a total of €86.9 mil­lion. An own capi­tal share of 44.2% and inco­ming orders growth of 16.6% com­pa­red to the pre­vious year con­sti­tute a solid foun­da­tion for Selux’ con­ti­nuing suc­cess.

Imple­men­ta­tion of the Evo­lu­tion” future pro­ject, which was ini­tia­ted in 2011, con­ti­nued across the breadth of the group in 2012. Evo­lu­tion” inclu­des sustai­na­ble invest­ments in sales, pro­cess and inno­va­tion struc­tu­res as well as the con­ti­nua­tion of the pro­duct offen­sive. To streng­then its inter­na­tio­nal ali­gn­ment, in spring 2012, Selux stan­dar­di­sed and rede­si­gned its cor­po­rate iden­tity.

You are on Selux Italy