martedì 16 dicembre 2014

Silver prize for Selux Lookbooks and Olivio configurator at the Annual Multimedia Awards 2015

At the Annual Mul­ti­me­dia Awards 2015, two digi­tal appli­ca­tions by the Berlin lumi­naire manu­fac­tu­rer Selux were awar­ded the silver acco­lade — Selux Loo­k­books in the Micro­si­tes cate­gory and the Olivio con­fi­gu­ra­tor in the Tools cate­gory. Deve­lo­ped in con­junc­tion with the CDLX/​Codeluxe design studio, both these appli­ca­tions are cha­rac­te­ri­sed by their intui­tive, emo­tio­nal hand­ling of com­plex, tech­ni­cal pro­duct con­cepts.

20 years since it was first foun­ded, the Annual Mul­ti­me­dia Awards have come to be regar­ded as a seal of qua­lity in the world of digi­tal adver­ti­sing. Year after year, the award-win­ning pro­jects serve to docu­ment the state of the art, highlight trends and act as impor­tant sour­ces of inspi­ra­tion for digi­tal brand com­mu­ni­ca­tion. The deci­sion to award prizes to both the Selux Loo­k­books and the Olivio Con­fi­gu­ra­tor, the­reby offi­cially desi­gna­ting them the status of ground­brea­king digi­tal pro­jects, was rea­ched in Octo­ber 2014 fol­lo­wing two days of deli­be­ra­tions by the jury.

Selux arran­ges its pro­duct in Loo­k­books, a con­cept that ori­gi­na­tes from the world of fashion, these digi­tal pre­sen­ta­tions sum­ma­rise the highlights within the fre­quen­tly com­plex pro­duct fami­lies in a way which cap­tu­res the reader’s atten­tion. Spe­cial func­tions enable indi­vi­dual pre­sen­ta­tions to be crea­ted both quic­kly and simply, making them a par­ti­cu­larly impor­tant tool for archi­tects and light plan­ners, as well as for the Selux sales team. A spe­cial visual lan­guage has been deve­lo­ped for the loo­k­books, which empha­si­ses the distinc­tive geo­me­tri­cal shape of the lumi­naire hou­sings and shows pro­ducts within their spa­tial con­text based on pre­viou­sly com­ple­ted pro­jects.

The Selux con­fi­gu­ra­tors pro­vide assi­stance for plan­ning pur­po­ses, with these online plan­ning tools avai­la­ble for seve­ral Selux pro­duct ranges. The Olivio con­fi­gu­ra­tor, which has now been awar­ded the silver prize, repre­sen­ted a par­ti­cu­lar chal­lenge for the deve­lo­pers. With more than 2000 pos­si­ble varia­tions, Olivio is one of the most com­plex fami­lies of exte­rior lumi­nai­res cur­ren­tly on the market. The chal­lenge was to make it pos­si­ble to disco­ver all these pos­si­bi­li­ties in a way which was fun yet at the same time pro­vi­ded accu­rate infor­ma­tion for pro­fes­sio­nal lighting plan­ners. With its intui­tive drag and drop con­trol, the Olivio con­fi­gu­ra­tor com­bi­nes both these requi­re­ments in one pro­fes­sio­nal tool.

The Selux inter­na­tio­nal web pre­sence has already been awar­ded seve­ral prizes in the past. In 2012 the Selux web­site, also desi­gned in con­junc­tion with CDLX/​Codeluxe, was awar­ded the Red Dot Design Award 2012 and the iF com­mu­ni­ca­tion design award 2013 and also nomi­na­ted for the Desi­gn­preis der Bun­de­sre­pu­blik Deu­tschland” (Fede­ral Repu­blic of Ger­many Design Prize). We regard this prize at the Annual Mul­ti­me­dia Awards 2015 as ack­no­w­led­ge­ment of our suc­ces­sful col­la­bo­ra­tion with Selux and our long-term digi­tal stra­tegy,” explai­ned Hugo Göld­ner, Mana­ging Direc­tor and Design Mana­ger at CDLX. Manuela Sch­na­bel, Head of Mar­ke­ting / Com­mu­ni­ca­tion at Selux takes a simi­lar view: Revo­lu­tions in the world of lighting are reflec­ted not just in our pro­ducts but in our com­mu­ni­ca­tions too, which we have ali­gned to the requi­re­ments of an increa­sin­gly digi­ta­li­sed and net­wor­ked world.”

Decem­ber 2014


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