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Wednesday 28 November 2012

Selux website is awarded iF Communication Design Award 2013

For the new Selux web­site, it is already the second award in suc­ces­sion. After being named a Red Dot Design award winner in 2012, the jury for the iF Design Award 2013 were equally impressed by the global light­ing manufacturer’s new web­site.

The web­site is one of the key ele­ments of Selux’ redesigned cor­po­rate iden­tity, which was launched at the Light+Building trade fair in April 2012. Stan­dard­ised for the entire Selux Group, it has been aligned to the require­ments of an increas­ingly dig­i­tal­ized and net­worked world. The part­ner for the project was the Stan Hema agency, which helped Selux in pur­su­ing its goals and was respon­si­ble for real­iz­ing these in graph­i­cal terms. The new cor­po­rate iden­tity encap­su­lates the char­ac­ter­is­tics of the Selux brand – mod­u­lar­ity and ser­vice – and incor­po­rates sophis­ti­cated infor­ma­tion pro­cess­ing, a realigned prod­uct system, with clear dis­play of com­plex tech­ni­cal con­tent.

The new web­site has been realised in coop­er­a­tion with Codeluxe Design Studio. Con­sis­tently reduced to the essen­tials, the new Selux World Wide Web pres­ence acts as a cen­tral con­tact point for pro­fes­sional design­ers. Above all it offers tools that will guide users to spe­cific data on all Selux prod­ucts and vari­ants quickly, enabling them to research the infor­ma­tion they require accu­rately and find reli­able results. In today’s glob­al­ized world, making the right deci­sions from a wealth of infor­ma­tion and prod­ucts that is now avail­able on a hith­erto unknown scale is cru­cial. As Klaus-Peter Siemssen — Pres­i­dent of the Board of the Selux Group and respon­si­ble for the company’s realign­ment process — explains, it is a com­plex­ity that is increas­ingly over­whelm­ing. Sim­plic­ity and clar­ity have assumed a far greater impor­tance in today’s world. Selux offers light­ing solu­tions for inte­rior and exte­rior use and, for this reason, our pri­mary focus is on these solu­tions and their func­tions. The better we pre­pare the infor­ma­tion for our part­ners, the more effi­ciently they can work.”

Ini­tial infor­ma­tion in the cat­a­logue – real-time infor­ma­tion on the web

Using intel­li­gent search func­tions, com­bin­able fil­ters and a dynamic Prod­uct Selec­tor, light­ing tech­nol­ogy plan­ning data can be deter­mined in just a few steps and then fur­ther processed in a per­son­al­ized area. Another advan­tage is that the printed cat­a­logue and web­site are closely inter­linked. If a plan­ner is look­ing for a lumi­naire in the prod­uct cat­a­logue, all the rel­e­vant ini­tial infor­ma­tion, usage exam­ples and prod­uct codes can be found on the cat­a­logue pages. These will in turn lead to the spe­cific tech­ni­cal data, plan­ning para­me­ters etc. on the web­site. Because the data can be mod­i­fied quickly, par­tic­u­larly with LED appli­ca­tions, only the most impor­tant infor­ma­tion has been included in our cat­a­logue,” explains Klaus-Peter Siemssen. For this reason, real-time tech­ni­cal data appears on the Selux web­site inde­pen­dent of cat­a­logue cycles. In this way the plan­ner can have access to real infor­ma­tion at all times and we are able to observe LED inno­va­tion cycles.”

Clear design – fresh look and feel

The new Selux iden­tity gains its impe­tus from just a few simple but style-defin­ing ele­ments, which not only lead to a pleas­ant clar­ity but also give the web­site a clear, fresh-look­ing ele­gance too. A system of pic­tograms makes com­mu­ni­ca­tion of multi-lay­ered tech­ni­cal details easier in prod­uct overviews and tables. The cen­tral theme of light is also reflected in the ample use of white spaces, which is a con­stant theme through­out all appli­ca­tions. Right from the outset, we were inspired by the Selux cor­po­rate cul­ture, by their tan­gi­ble pas­sion for sophis­ti­cated light­ing and their fas­ci­nat­ing prod­uct solu­tions,” explains Andreas Weber, Design Part­ner at Stan Hema, who con­cludes: Selux is a strong brand and a paragon of design – includ­ing for Cor­po­rate Iden­tity!”


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