Monday 20 May 2019

Selux AG are now focussing on smart exterior lighting with its interior luminaires, designed by Selux, being provided in future by Ridi Gmbh.

Berlin, May 2019 – With its strate­gic realign­ment to pre­mium-qual­ity, smart light­ing solu­tions for exte­rior use, Selux AG is focussing on a dynamic mar-ket with grow­ing poten­tial. The good news for archi­tects and plan­ners who spe­cial­ize in inte­rior light­ing how­ever is that many tried-and-tested Selux prod­ucts for inte­rior use will con­tinue to be avail­able. Selux AG has licensed the man­u­fac­tur­ing, sale and dis­tri­b­u­tion of these within Europe to Ridi Leuchten GmbH.

Prod­uct fam­i­lies to be pro­duced and dis­trib­uted by Ridi Leuchten GmbH in Jungin­gen with the Designed by Selux” label in future include, among others, the Selux series Via, Fluid, Loop, Kju, Pure­light LED, Xea, M-Mod­u­lar (M36, M60, M100), M 60 Con­nect, Pallas, Sur­vivor and M 125/M200.

This agree­ment con­sti­tutes a win-win-sit­u­a­tion for all involved,” explains Markus Schiebold, who is respon­si­ble on the Selux exec­u­tive board for oper­a­tional imple­men­ta­tion of the realign­ment: Selux AG will retain valu­able resources for the sub­se­quent restruc­tur­ing process while at the same time Ridi will opti­mize and extend its port­fo­lio to include prod­ucts designed by Selux.” In par­tic­u­lar how­ever, it is con­struc­tors, plan­ners and archi­tects who will ben­e­fit from this: Need­less to say we are delighted to be able to keep the Selux design and our exten­sive know-how alive in the inte­rior area in this way while also enabling its con­tin­ued usage in numer­ous con­struc­tion projects through­out Europe,” adds his fellow Selux exec­u­tive board member Jürgen Hess, who is respon­si­ble for prod­uct inno­va­tions at Selux.

For all cus­tomers who have pur­chased inte­rior prod­ucts by Selux in the past how­ever, Selux AG will con­tinue to be the ini­tial point of con­tact – for ques­tions related to ser­vic­ing of prod­ucts or spare parts for instance.

Its US sub­sidiary Selux Cor­po­ra­tion is not affected by this sale of usage rights. In the US pre­mium qual­ity Selux inte­rior solu­tions will con­tinue to be devel­oped, pro­duced and dis­trib­uted in numer­ous coun­tries out­side of Europe.

Cap­tion:
Water­front Lill­sjö­plan, Jönköping, Sweden
Pho­tog­ra­pher: Werner Nys­trand

May 2019
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