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Puma Headquarters
Herzogenaurach, Germany

  • project Puma Headquarters
  • client PUMA AG
  • architect Klaus Krex - da Capo al Fine Architekten, Nürnberg
  • electrical planning HTP Haustechnik, Projekt Ingenieurbüro, Nürnberg
  • photographer Markus Bollen

In 2009 sportlifestyle com­pany PUMA opened the first carbon neu­trally-oper­ated com­pany head­quar­ters in its indus­try sector. It is called PUMAV­i­sion Head­quar­ters” as the con­struc­tion of the com­plex, which covers a total area of 50.000 square metres, was strictly guided by PUMA’s sus­tain­abil­ity con­cept, PUMAV­i­sion. Both the archi­tec­ture and light­ing design of the red retail build­ing are in the form of a PUMA shoe­box, reflect­ing the cor­po­rate iden­tity of a world-famous brand. While cre­at­ing effi­cient active light­ing, the dis­tinc­tive light­ing con­cept for both indoors and out­doors also com­mu­ni­cates the company‘s image and phi­los­o­phy. By being delib­er­ately placed in a set­ting, light has become a means of cor­po­rate design and an expres­sion of the brand mes­sage.

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