In 2009 sportlifestyle company PUMA opened the first carbon neutrally-operated company headquarters in its industry sector. It is called “PUMAVision Headquarters” as the construction of the complex, which covers a total area of 50.000 square metres, was strictly guided by PUMA’s sustainability concept, PUMAVision. Both the architecture and lighting design of the red retail building are in the form of a PUMA shoebox, reflecting the corporate identity of a world-famous brand. While creating efficient active lighting, the distinctive lighting concept for both indoors and outdoors also communicates the company‘s image and philosophy. By being deliberately placed in a setting, light has become a means of corporate design and an expression of the brand message.